The influence of search engine rankings should not be underestimated!
A homepage that makes it to first place in the ranking of search engines such as Google, Yahoo or Bing usually has more than three times as many visitors as the second-placed homepage. This in turn has a major impact on the reach of a website or on the sales figures of a Online Shop.
A beautiful website that is attractively designed for the target group only pays off if it is found by potential customers on the Internet.